Rural Health Insurance Cooperative

Bob Crittenden

7-26-98

 

Summary:

 

This proposal supports many of the principles outlined in the NRHA Issue Paper of February 1998 - A Vision for Health Reform Models For America's Rural Communities.  The principles in that paper include:

-A bold vision

-High level of teamwork

-A willingness to take risks

-A willingness to be open to partnerships and affiliations

-Access to relevant, practical information and successful rural models

-Successful coordination and control of local health dollars, both through expanding the range of services and the market share, and by assuming appropriate levels of financial control and financial risk. 

 

To meet these principles, some communities will want to organize their own health financing systems including risk bearing. 

 

The main barriers faced by rural providers as they develop community-based health delivery systems including provider sponsored organizations (PSOs) and other local health systems are the lack of human and financial resources in rural communities.  The pressure to develop these systems include the current move toward managed care accompanied with the move toward making health care a commodity.  The resources that need to be available in rural should be cognizant of the differences and needs of rural communities and rural health systems.  A large part of the difference is the variability of rural health systems from place to place.  Making rural health systems fit an urban model or ignoring the rural community needs altogether are the two most common responses of large urban managed care systems.  Neither are functional for rural communities in the long run.  A support mechanism is needed that allows rural communities to develop their own health care systems and organize as PSOs with sufficient expertise and finances, yet allows those systems the individuality that they need to meet the health needs of their rural community.  This cooperative proposal overcomes these barriers and provides the expertise and financial reserves most absent in rural communities.

 

Background:   

 

Rural communities need assistance in developing organizations - like provider sponsored organizations (PSOs) - that can contract with payers like Medicare (allowed in recent Balanced Budget Act) and take risk.  It is not just the development of an organization, it is much broader and includes solvency, organizational development, practical information systems, efficient administrative functions, and behavior change on the part of the providers in these communities.  Rural communities are too small and have too few human and financial resources to accomplish all of these goals by themselves.

 

There has been interest since the national debate on health reform in developing rural based health systems that can contract with major public and private payers.   But, with few exceptions, most of the managed care contracting is done by major urban based health systems that then sub-contract with providers including those in rural communities.  There is at least one exception to this in the State of Washington where a group of community and rural health clinics formed their own insurance firm that provides solvency and administrative functions, yet allows the rural community clinics to structure their services to meet the needs of their communities.

 

With the passage of the Balanced Budget Act of 1997 there is renewed interest in rural communities in organizing rural-based organizations that could contract for Medicare and for other lines of business.   But, developing organizations that can do this contracting poses huge barriers and risks for rural providers.  These barriers include:

 

a.     Developing capital to have sufficient reserves to weather adverse selection or the normal spate of high risk and costly cases.

b.    Developing a population base large enough to fund the reserves and to provide an actuarial base that will decrease the risk of adverse selection and decrease the variability of charges found in small population numbers.

c.     Organizing administrative functions that are needed to contract, pay bills, and manage the flow of funds in an insuring entity.

d.    Having available an information system that can be used to help the providers managed the care and help the administrators manage the business aspects of the concern.

e.     Having actuarial services available to price and manage products.

f.     Technical assistance to assist the providers in the rural community in organizing themselves to cost-effectively develop the above functions.

g.     Expertise in meeting all of the regulatory hurdles - public and private.

h.    Willingness on the part of the providers to change organizational relationships to make an organized system of care work.

i.      Willingness of independent providers and organizations to share risk.

 

These barriers may be addressed locally with great difficulty, but they can also be overcome if the services are loaned, purchased, or supplied by an entity outside the rural community that has the interests of the rural community at heart.  Occasionally, insurance companies have done this for short periods of time, but usually they find this is not in their best interests as their is little profit or long term benefit for the insurance company.  There are examples where this has been done on a more local level (e.g. a statewide group of Rural, Migrant, and Community Health Centers) and the organization has been able to develop a financially viable model that does enable rural providers to  remain independent, contract for business directly with payers, and overcome the barriers listed above. 

 

A repetition of the few successful models is unlikely without assistance.  (i.e. One of the most successful was able to use FQHC back-funding to develop their reserves.)  Developing a national entity with branches regionally based could provide this resource for many rural communities.

 

Proposal:

 

1.    A not-for-profit private entity would be established by Congress.  The organization would have as its sole function the provision of the services as listed below.  It would be known as the Rural Health Insurance Cooperative (called cooperative below). 

2.    The cooperative would be controlled by a board of directors that would be composed of a workable number of people - perhaps eight people.  The Chairman would serve at the pleasure of the Secretary of HHS.  The members of the board would consist of  members from each of the following categories; knowledgeable and experienced in health insurance, experienced in information systems supporting managed care, rural health provider, rural community member, representative of HCFA, and a representative of the Department of Labor.  At least four of the members should be from rural communities or experienced in issues concerning rural communities such as rural health systems and economic development.  The board would be responsible for hiring the Executive Director, reviewing and setting policy, and ensuring  the financial viability of the cooperative. 

3.    The executive director would be responsible for the operations of the cooperative, hiring and firing of employees, and ensuring that the policies and goals of the Board are accomplished. 

4.    Powers and Duties:

a.     The cooperative may contract with organizations in rural communities that meet the criteria set by the Board.  The Board is not required to contract with a rural health entity unless that entity meets the criteria established by the Board - especially that the rural entity not put the resources of the cooperative at undue risk.  The function of the contracts would be to:

n     Assist rural providers and communities in assessing the potential for developing a provider
sponsored organization (PSO) or other similar organization.

n     Provide actuarial and technical assistance to those organizations as they structure and organize.

n     Aid in contracting and marketing the products offered by the rural PSO.

n     Contract as a re-insurer for the PSO to ensure that the PSO has reasonable solvency.  This would
be done only after a thorough assessment of the viability of the PSO.  It also would be done in a
fashion that puts the PSO at reasonable risk.

n     Provide, if necessary, administrative functions for the PSO to enable efficient handling of the
financial aspects of the business.

n     Provide, if needed, a medical directors function that would assist in quality assurance and system
improvement.

n     Develop and provide an information system that is cost-effective for rural health systems that
would allow them to monitor and manage their finances and care management.

b.    The cooperative shall develop and hold funds sufficient for ensuring the solvency of all entities with which it is contracted.

c.     The cooperative may establish branches anywhere in the United States that it feels is necessary to meet the goals set by the Board.

d.    The cooperative may develop technical expertise to advise and assess rural health organizations with which it is evaluating or contracting. 

e.     The cooperative may develop internally or contract with vendors to provider administrative services for its contracted organizations.

f.     The cooperative shall develop, assess and/or recommend information systems for its contracted organizations.

5.    The  cooperative would be funded by an initial investment by the Federal Government towards initial start-up costs and permanent financial reserves.  Additional yearly funds would be needed for technical assistance that could not be expected to be provided from the business derived from the contracts.  The cooperative would be expected to be otherwise self-supportive through operational income.

6.    The cooperative could receive other contributions and develop income from its activities to support its permanent reserves as well as support its technical assistance. 

7.    The cooperative would be regulated by the Department of Labor for its solvency and business practices and would be exempt from state regulation.

 

 

Example: 

(The example below is meant to help understand the concept and is not necessarily the mechanism that the cooperative may develop or use.)

 

A group of providers and local/regional leaders desire to form a provider sponsored organization (PSO) that can contract for medical services with Medicare.  They      

incorporate as a PSO and collect a few tens of thousands of dollars from among

themselves.

       

Phase I Contract:  The PSO enters into "phase I contract" with cooperative to define market area and service population, do a feasibility study, and refine their organizational structure.  This initial phase would be technical assistance for the local community organizers. 

The PSO pays its own staff.  The PSO pays the "cooperative" some money, but this phase of "cooperative" TA is subsidized.  At the end of this phase the PSO and the Cooperative have each invested something in the $10-100K area.  A decision then made by PSO and Cooperative to go forward or to discontinue efforts.

       

Phase II contract: PSO pays Cooperative at some low rate, say 25% of Cooperative's

costs, for actuarial help defining products, setting up strategies for marketing plan to other providers and to buyers of care.  Decisions are made about how to implement the business.  The cooperative provides a loan to PSO for start-up costs and a three year line of credit.  Cooperative may agree to provide care management, claims processing, and other administrative functions, and it may provide TA to the PSO to assist in reviewing proposals from payers.  The PSO would be able to establish many of its own internal functions as might be prudent.

 

Phase III Contract.  The PSO starts selling coverage, paying providers. The PSO pays the cooperative for access to solvency reserves similar to a re-insurance product: maybe 5-10% of premium per year.  PSO pays cooperative interest on start-up loan, or interest goes on line of credit for the first year or two.   The rate is set high enough to let cooperative recapture part of its front end TA investment.  The cooperative may have an ongoing contract to provide management assistance which might range from a knowledgeable person reviewing performance and trends every month, to providing most of the actual transaction management.  Fees for this are structured to be profitable for the cooperative, helping offset front end costs.

 

Reference:       A Vision for Health Reform Models For America's Rural Communities -

An issue paper prepared by the National Rural Health Association - Feb 98